Using A.I. to Accelerate Web Personalization at Scale

When was the last time you saw two snowflakes that were exactly alike? There is a pretty good chance that the answer to that question is never. Well, the exact same thing can be said for consumers. No two are ever exactly alike either. That is why it is so baffling that the majority of companies think that they can get away with trying to…

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The Simple Guide to Website Redesign and Key Pillars to Optimization

The topic of “Website Redesign” can be a tricky topic for many marketers and executives. Propose it to your CEO, and you may get a response like this: “Why do we need a redesign? What we’ve got works just fine. Why poke the bear?” “Our conversions are healthy - there’s no need to jeopardize what already works.” “You’re crazy - you want to fool around…

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Heatmaps Give You Insights, Reactful Gets You Results

Using heatmaps is a key way for marketers to get real-time analytics for their website. Heatmaps are a data visualization tool that can tell you which areas of your site get the most attention and at what times. They typically show your site analytics in a warm-to-cool color spectrum, which shows you in a quick visual snapshot which areas of your site are the “hottest”…

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Website Planet interview with Reactful CTO

Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…

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Two Factor Authentication

The Reactful team knows how important keeping data safe is to our clients and security awareness is certainly a part of our company culture. That is why we have added an extra layer of protection to your Reactful account. Two factor authentication is a way to further secure your account with a second factor to the password sequence. This helps you ensure that only you have access…

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Leading financial software company increases engagement & demand by over 30% with Reactful

"The end result has been record level opportunities within one quarter of implementation. I cannot speak highly enough of Reactful, and its many uses in our web experience." - Aristomenis Capogeannis Head of Digital Marketing at Sage Intacct Case Study: Sage Intacct Sage Intacct is the innovation and customer satisfaction leader in cloud Financial Management, bringing cloud computing to finance and accounting. Some of Sage…

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Security Awareness as Company Culture

Roger Ruttimann, CTO Reactful, Inc. The threat Security breaches affecting small and large companies are now so common that only big and dramatic breaches (Equifax, Yahoo, Target,  etc) make the headlines. This should not obscure the real issues:  Hackers are constantly stealing online data, compromising systems, and affecting online commerce through their malicious actions. This is a real threat, and affects every business. Even startups.…

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How “Quick Win” Conversion Rate Optimization Slowly Kills Your Website and Brand

What’s the ideal time for you to transition your visitors from message to action? As fast as possible, right? That seems to be the prevalent belief of modern marketers, and the underlying reason for the rise of growth hacking. Growth hacking has quickly become the darling of digital marketers, and with good reason. On the surface, it promises shortcuts to increased traffic, quick steps to…

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5 Common Website Elements that will Engage and Convert Visitors

Engage & Convert Better Like most teams in the online marketing industry, it’s common to source other business sites for ideas and elements that seem like a good idea.  We also identify UX that we can’t stand and features that seem too complicated to use.   And of course, we look for elements that we can assimilate and for moments that make us wonder, ‘Why did…

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How to Reduce Cart Abandonment

Running a successful eCommerce store is anything but easy. You’ve got to ensure your site is optimized for increased conversions, constantly amend recorded stock levels, run seasonal and one-off promotions, deal with customer service, etc etc.. The list goes on and on. Running an eCommerce store ain’t easy! It takes a lot of time and money to run one effectively. And when you’re pouring so…

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