About Reactful

Reactful's AI and machine learning driven web personalization platform engages and converts customers on the web while you have their attention. Boost engagement and conversions by interpreting site visitors’ “digital body language”, and reacting accordingly in real time. Powerfully simple, quick and easy to use, Reactful gets it done for digital marketers. Best of all, Reactful allows marketers to be agile and regain control of their website by launching and updating campaigns at any time - without ever requiring any technical development or operational support.

Reactful powers some of the largest brands in the world such as Kimberly Clark, Symantec & Turner Broadcasting. The company is headquartered in Santa Barbara, CA with offices in San Francisco, CA and Tel Aviv, Israel.

Leadership Team

Leifur Thordarson, President & CEO
Leifur brings over 25 years of successful enterprise software sales, business development and alliances experience to Reactful. He has held leadership as well as individual contributor positions in a wide variety of technology related fields. Past experience includes Limited Partner participation with Inspiration Ventures and Software Strategy Ventures, as well as management positions with SaaS leaders UserTesting, Jivox and Informatica.
Roger Ruttimann, Chief Technology Officer
Roger is an accomplished, hands-on engineering leader with over twenty five years of experience in the tech, finance, and engineering software industries. His relevant experience includes managing diverse engineering teams, and architecting / coding mission critical systems for demanding multi-tenant cloud and enterprise software platforms. He has also led development and QA teams in multiple locations around the globe. Roger’s experience includes leadership roles at Vital Score, Dorsal, Groundwork and Autodesk.

Board Members

Meagen Eisenberg
With 20+ years of experience in the high-tech industry, Meagen has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011. Meagen advises for several tech startups and before joining TripActions, she was the CMO at MongoDb and Vice President of Customer Marketing and Demand Generation at DocuSign.
Robert Fanini
Robert has operational CEO experience in starting, growing and running successful start-ups including: Capital Technologies, systems administration consulting; Foglight Software, IT performance management software; SiteROCK US and KK, first Managed Service Providers in the US and Japan; and GroundWork, open source based IT management solutions. Robert serves as director or advisor on several corporate boards including Buffer, Reactful, Tap In Systems and The Bolde. Robert is a graduate of UC Berkeley with a degree in Electrical Engineering and Computer Science.

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