Getting visitors to convert is all about quality of communication between marketers and their site visitors. But what is this communication really based on? Non-Violent Communication or NVC, refers to a collaborative process of communication in which humans are able to compassionately give and receive personal details in order to drive a quality interaction. Dr. Marshall B. Rosenberg, who developed the concept in the 1960s,…

Learn The Key to Every Marketer’s Dream Imagine if you had the key to every marketers dreams – What if you could understand what’s going on in the minds of your Reading minds would allow for businesses to automatically tap into the wants, needs, and annoyances of their target audiences, to pass on all of the tedious testing and continuous analyzing and go straight to…

Let’s start with some cold-hard truths: Marketing experts who use their data to make generalizations about users, will soon feel the sting of their inability to personalize. It may occur that the brand received a quick influx of visitors, but not long after this first-wave, the users will slowly begin to drop off. So, what happened? The problem is straight-forward: The companies made the mistake…

Imagine you were a sales rep in a store, interacting with clients face to face all day long. If you’ve been doing this for a while, you’ve probably developed a 6th sense when it comes to understanding your prospects. You can tell by facial gestures, body posture, and hand motions exactly what they’re thinking at the moment. You would also know if they’re happy or…

As the conversion rate expert for you company, you always want to stay on top of the latest news, trends, and best practices. But with topics like CRO, growth hacking, content marketing and UX, new articles are coming out every day. How do you choose what to read and what article is worthy of your time? You can't just spend your entire day reading every article…

The basics: How to encourage trust, passion and excitement in your website visitors Getting your website visitors to convert is all about quality of communication between marketer and their site visitors. But what is this communication really based on and how does it relate to your digital language? (more…)

The concept of emotion and design interconnecting has made its way around the design world. Having an EQ as a designer means that you can tap into how your target audience feels and unlock the once-mysterious door to online engagement and emotional captivation. (more…)