Using A.I. to Accelerate Web Personalization at Scale

When was the last time you saw two snowflakes that were exactly alike? There is a pretty good chance that the answer to that question is never. Well, the exact same thing can be said for consumers. No two are ever exactly alike either. That is why it is so baffling that the majority of companies think that they can get away with trying to…

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Introducing the Next Level of Web Personalization

reactful website personalization

Today, we're announcing Inline Reactions for the next level of website personalization.​ Personalizing the FULL Web Experience From the start, Reactful has offered a comprehensive set of reactions to actively engage with visitors in real-time based on their predicted intent.  From subtle animations to comprehensive overlay messages, the combination of reactions with dynamic triggers has helped personalize every visitor's journey. Now, we're introducing a new reaction type…

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The Simple Guide to Website Redesign and Key Pillars to Optimization

The topic of “Website Redesign” can be a tricky topic for many marketers and executives. Propose it to your CEO, and you may get a response like this: “Why do we need a redesign? What we’ve got works just fine. Why poke the bear?” “Our conversions are healthy - there’s no need to jeopardize what already works.” “You’re crazy - you want to fool around…

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Heatmaps Give You Insights, Reactful Gets You Results

Using heatmaps is a key way for marketers to get real-time analytics for their website. Heatmaps are a data visualization tool that can tell you which areas of your site get the most attention and at what times. They typically show your site analytics in a warm-to-cool color spectrum, which shows you in a quick visual snapshot which areas of your site are the “hottest”…

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Reactful & 6sense Announce Strategic AI-Driven Marketing Solution Partnership

Reactful and 6sense partner to combine intelligent AI-driven web personalization with Account Based Orchestration to improve digital marketer interaction and communication with targeted website visitors in real time. Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine Learning (ML) and 6sense, the leading Account Based Orchestration Platform, powered by AI, have formalized a technology partnership. The integration of Reactful’s automated AI and ML…

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Website Planet interview with Reactful CTO

Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…

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Reactful Joins Marketo LaunchPoint Ecosystem to Enable Marketers to Deliver Personalized Web Engagements at Scale

Reactful integrates AI-driven marketing technology to enhance web engagement and conversions for Marketo customers. SANTA BARBARA, CALIF. (PRWEB) NOVEMBER 08, 2018 Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine learning, has joined the Marketo LaunchPoint ecosystem as the newest member of the Accelerate partner program. Integrating Reactful’s AI and machine learning capabilities with the Marketo Engagement Platform results in a…

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A/B Test Your Reactions

Reaction A/B Testing For digital marketers, A/B testing is a regular necessity for all aspects of website optimization, from copy to layout (and everything in between). It helps you continuously optimize your website experience and see what works best for your visitors. Not only does A/B testing provide insight into the behaviors of your website visitors, but it also helps identify new opportunities for improvement.…

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Reactful’s GDPR Compliance: Everything You Need to Know

Roger Ruttimann, CTO Reactful, Inc. As a part of Reactful’s continued commitment to security and data privacy, we’re proud to report that we are in compliance with GDPR, which will go into effect on May 25. We feel that a critical component of this commitment is transparency, so we would like to share some background on GDPR, what our compliance process looks like, how GDPR…

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Reactful appoints veteran marketing executive Meagen Eisenberg to Board of Directors

Following a record first quarter, Reactful looks to fuel its growth with new addition to its Board of Directors.  Meagen Eisenberg brings extensive industry experience to contribute towards Reactful's product vision and ongoing success. SANTA BARBARA, CA - April 24, 2018 - Reactful, an AI-driven engagement, guidance and conversion platform, is announcing today that Meagen Eisenberg, CMO of MongoDB, has joined its Board of Directors.…

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