MongoDB CMO explains how Reactful impacts their business

MongoDB Reactful Interview

We recently caught up with Meagen Eisenberg, CMO of MongoDB, to hear why Reactful is their leading conversion tool.  Watch her short interview to learn how Reactful impacts their business. [embed]https://youtu.be/4Y0OoN32O10[/embed] (transcript below) Hi, I'm Meagen Eisenberg, the CMO of MongoDB.  We're an open-sourced database company. Q: What do you think of Reactful and how does it impact your business? Meagen: As a marketer, we're…

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Custom HTML Forms

What happens when you integrate your lead capture forms with Reactful's cutting edge, AI-driven reactions? More leads! If lead generation is one of your website goals, you likely already have lead forms on your site.  With our latest custom HTML form reaction, you can now integrate your existing forms within our lightbox reaction.  Capture all the lead information that you want, with the exact style…

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Hover Trigger Now Available!

We have added a new trigger for you to use, adding to our library of digital body behaviors! Introducing the: Hover Trigger This trigger falls under our 'Element' triggers. Simply select the element you want to use, and once a user hover overs this element - it will trigger your reaction. This is an extension to our other trigger: Interest/Reading -  but reacts as a…

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Leading financial software company increases engagement & demand by over 30% with Reactful

"The end result has been record level opportunities within one quarter of implementation. I cannot speak highly enough of Reactful, and its many uses in our web experience." - Aristomenis Capogeannis Head of Digital Marketing at Sage Intacct Case Study: Sage Intacct Sage Intacct is the innovation and customer satisfaction leader in cloud Financial Management, bringing cloud computing to finance and accounting. Some of Sage…

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Security Awareness as Company Culture

Roger Ruttimann, CTO Reactful, Inc. The threat Security breaches affecting small and large companies are now so common that only big and dramatic breaches (Equifax, Yahoo, Target,  etc) make the headlines. This should not obscure the real issues:  Hackers are constantly stealing online data, compromising systems, and affecting online commerce through their malicious actions. This is a real threat, and affects every business. Even startups.…

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How “Quick Win” Conversion Rate Optimization Slowly Kills Your Website and Brand

What’s the ideal time for you to transition your visitors from message to action? As fast as possible, right? That seems to be the prevalent belief of modern marketers, and the underlying reason for the rise of growth hacking. Growth hacking has quickly become the darling of digital marketers, and with good reason. On the surface, it promises shortcuts to increased traffic, quick steps to…

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5 Common Website Elements that will Engage and Convert Visitors

Engage & Convert Better Like most teams in the online marketing industry, it’s common to source other business sites for ideas and elements that seem like a good idea.  We also identify UX that we can’t stand and features that seem too complicated to use.   And of course, we look for elements that we can assimilate and for moments that make us wonder, ‘Why did…

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The Complete Growth Hackers Conferences & Events list for 2017

Growth Hacking Events Finding a solid list of growth hacking events online is hard. You basically have to go through tons of news sites, company sites, niche sites and more, hand picking one event after the other. It's time-consuming. Trust me. It's time-consuming. Trust me. As a part of the planning process we did for 2017, I had to do exactly that - find as…

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Tooltip Reaction & more

Another week, another feature! (or three..) We love keeping you happy by constantly improving and upping our game with new and exciting things to increase conversions! Inroducing: Tooltip Reaction A new Layer Reaction for you to choose from! This allows you to add a small 'tip' to a certain section: A Tooltip can also include a Body, Action, and Image like all other Layer Reactions.…

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How to Reduce Cart Abandonment

Running a successful eCommerce store is anything but easy. You’ve got to ensure your site is optimized for increased conversions, constantly amend recorded stock levels, run seasonal and one-off promotions, deal with customer service, etc etc.. The list goes on and on. Running an eCommerce store ain’t easy! It takes a lot of time and money to run one effectively. And when you’re pouring so…

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