Author Archive
Using A.I. to Accelerate Web Personalization at Scale
When was the last time you saw two snowflakes that were exactly alike? There is a pretty good chance that the answer to that question is never. Well, the exact same thing can be said for consumers. No two are ever exactly alike either. That is why it is so baffling that the majority of companies think that they can get away with trying to…
Continue ReadingIntroducing the Next Level of Web Personalization
Today, we're announcing Inline Reactions for the next level of website personalization. Personalizing the FULL Web Experience From the start, Reactful has offered a comprehensive set of reactions to actively engage with visitors in real-time based on their predicted intent. From subtle animations to comprehensive overlay messages, the combination of reactions with dynamic triggers has helped personalize every visitor's journey. Now, we're introducing a new reaction type…
Continue ReadingThe Simple Guide to Website Redesign and Key Pillars to Optimization
The topic of “Website Redesign” can be a tricky topic for many marketers and executives. Propose it to your CEO, and you may get a response like this: “Why do we need a redesign? What we’ve got works just fine. Why poke the bear?” “Our conversions are healthy - there’s no need to jeopardize what already works.” “You’re crazy - you want to fool around…
Continue ReadingHeatmaps Give You Insights, Reactful Gets You Results
Using heatmaps is a key way for marketers to get real-time analytics for their website. Heatmaps are a data visualization tool that can tell you which areas of your site get the most attention and at what times. They typically show your site analytics in a warm-to-cool color spectrum, which shows you in a quick visual snapshot which areas of your site are the “hottest”…
Continue ReadingReactful & 6sense Announce Strategic AI-Driven Marketing Solution Partnership
Reactful and 6sense partner to combine intelligent AI-driven web personalization with Account Based Orchestration to improve digital marketer interaction and communication with targeted website visitors in real time. Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine Learning (ML) and 6sense, the leading Account Based Orchestration Platform, powered by AI, have formalized a technology partnership. The integration of Reactful’s automated AI and ML…
Continue ReadingWebsite Planet interview with Reactful CTO
Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…
Continue ReadingReactful Joins Marketo LaunchPoint Ecosystem to Enable Marketers to Deliver Personalized Web Engagements at Scale
Reactful integrates AI-driven marketing technology to enhance web engagement and conversions for Marketo customers. SANTA BARBARA, CALIF. (PRWEB) NOVEMBER 08, 2018 Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine learning, has joined the Marketo LaunchPoint ecosystem as the newest member of the Accelerate partner program. Integrating Reactful’s AI and machine learning capabilities with the Marketo Engagement Platform results in a…
Continue ReadingA/B Test Your Reactions
Reaction A/B Testing For digital marketers, A/B testing is a regular necessity for all aspects of website optimization, from copy to layout (and everything in between). It helps you continuously optimize your website experience and see what works best for your visitors. Not only does A/B testing provide insight into the behaviors of your website visitors, but it also helps identify new opportunities for improvement.…
Continue ReadingReactful appoints veteran marketing executive Meagen Eisenberg to Board of Directors
Following a record first quarter, Reactful looks to fuel its growth with new addition to its Board of Directors. Meagen Eisenberg brings extensive industry experience to contribute towards Reactful's product vision and ongoing success. SANTA BARBARA, CA - April 24, 2018 - Reactful, an AI-driven engagement, guidance and conversion platform, is announcing today that Meagen Eisenberg, CMO of MongoDB, has joined its Board of Directors.…
Continue ReadingDashboard Metrics Update
Reactful's R3 release included a major focus on providing you with the best insights and analytics. With our latest update, you'll see further enhancements in the new 'Dashboard' tab which enable you to quickly see a summary of your most recent performance. View highlights of top performing metrics for your account and much more: Quick Overview of Site Metrics: Start by reviewing your overall…
Continue Reading
