Author Archive

How to Reduce Cart Abandonment

Running a successful eCommerce store is anything but easy. You’ve got to ensure your site is optimized for increased conversions, constantly amend recorded stock levels, run seasonal and one-off promotions, deal with customer service, etc etc.. The list goes on and on. Running an eCommerce store ain’t easy! It takes a lot of time and money to run one effectively. And when you’re pouring so…

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When Expertise Trumps Execution (and Vice Versa)

Do you really need an expert to help make decisions for you? What does that say about your services? That you’re willing to pay a pretty penny for someone to tell you what you could discover on your own. Sure, experts help facilitate speed and quality of your product and services, but is the price worth it? Sure, it’s fine for brands with Apple sized…

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7 Ways To Go Beyond Exit Intent

If you are using an exit popup on your site, you already know how effective they can be. You are likely to increase leads and sales, while also decreasing bounce rates. It seems like a no-brainer, even when it causes a minor annoyance to visitors. But, with website technology continually improving, there is, even more, you can do on your site to improve your engagement…

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3 Elements Every Tech Marketer Needs For Effective Communication

Getting visitors to convert is all about quality of communication between marketers and their site visitors. But what is this communication really based on? Non-Violent Communication or NVC, refers to a collaborative process of communication in which humans are able to compassionately give and receive personal details in order to drive a quality interaction. Dr. Marshall B. Rosenberg, who developed the concept in the 1960s,…

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Finally, A Way To Read Your Customer’s Mind!

Learn The Key to Every Marketer’s Dream Imagine if you had the key to every marketers dreams – What if you could understand what’s going on in the minds of your Reading minds would allow for businesses to automatically tap into the wants, needs, and annoyances of their target audiences, to pass on all of the tedious testing and continuous analyzing and go straight to…

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The Low-Hanging Fruit to Faster Website Conversions? Emotional Intelligence.

Let’s start with some cold-hard truths: Marketing experts who use their data to make generalizations about users, will soon feel the sting of their inability to personalize. It may occur that the brand received a quick influx of visitors, but not long after this first-wave, the users will slowly begin to drop off. So, what happened? The problem is straight-forward: The companies made the mistake…

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What Is Digital Body Language and Why It’s The Future Of Conversion Optimization

Imagine you were a sales rep in a store, interacting with clients face to face all day long. If you’ve been doing this for a while, you’ve probably developed a 6th sense when it comes to understanding your prospects. You can tell by facial gestures, body posture, and hand motions exactly what they’re thinking at the moment. You would also know if they’re happy or…

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Nail CRO by following these 45 Conversion Rate Optimization experts

As the conversion rate expert for you company, you always want to stay on top of the latest news, trends, and best practices. But with topics like CRO, growth hacking, content marketing and UX, new articles are coming out every day. How do you choose what to read and what article is worthy of your time? You can't just spend your entire day reading every article…

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Elements of Digital Body Langauge

The basics: How to encourage trust, passion and excitement in your website visitors Getting your website visitors to convert is all about quality of communication between marketer and their site visitors. But what is this communication really based on and how does it relate to your digital language? (more…)

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Emotion and design: The conversion experts best kept secret

The concept of emotion and design interconnecting has made its way around the design world. Having an EQ as a designer means that you can tap into how your target audience feels and unlock the once-mysterious door to online engagement and emotional captivation. (more…)

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