Nail CRO by following these 45 Conversion Rate Optimization experts

As the conversion rate expert for you company, you always want to stay on top of the latest news, trends, and best practices.

But with topics like CRO, growth hacking, content marketing and UX, new articles are coming out every day.

How do you choose what to read and what article is worthy of your time? You can’t just spend your entire day reading every article out there.

I have a method that works for me.

I read only the articles written or shared by experts I value.

Today, I want to share with you a list of the 45 CRO experts I think are amazing at what they do and can totally help you step up your game in 2016.

1.Neil Patel


If you don’t know Neil Patel by now, then you’ve yet to be introduced to the King of CRO and marketing “aha moments.” Patel is the patriarch of strategy for big name CRO companies, Crazyegg, Kissmetrics, and Quicksprout.


2. Oli Gardner


Without Unbounce, would anyone really have a clue as to what is going on in the world of optimized landing pages? Gardner’s brain-child is as much a pleasure to read, as it marketers go to source for all things LP optimization.


3.Peep Laja


“Everything I do comes from analysis, data, studies and insights from customer research.” Peep Laja is a man of data and as the founder of ConversionXL, everyone’s favorite straight-to-the-point CRO blog, he has made a name for himself as a pioneer and leader in the CRO world.


4. Angie Schottmuller


Chief of Conversion Marketing for Unbounce, Schottmuller knows her inbound marketing. This is made evident through her spellbinding and captivating pieces on SEO, CRO and anything marketing which can be found across Unbounce, Search Engine Watch, and ClickZ.


5. Jon Morrow


Semi-reluctantly known as, “The Traffic Guy,” it is Morrow’s honest and profound writing, such as in his Angel/Devil analogy, that has earned him his glowering reputation in the inbound marketing world.


6. Joanna Lord


Joanna Lord is known mostly for her credible work in brand marketing. However, she is also a pro at CRO. Her own blog, which reads, “Obsessed with start-ups, coffee, and online marketing, offers gems to the inbound marketing world.


7. Sujan Patel


Growth Marketer. VP of Marketing at WhenIWork and Co-Creator of and a prolific blogger.
Sujan has written the books “100 days of growth” and the content marketing playbook.


8. Tim Ash


CEO of Sitetuners and author of bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Time Ash is the go to guy for all things landing page optimization and redesign.


9. Ann Handley


Ann Handley has been Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. Handley is now the Chief Content Officer of MarketingProfs, and a regular contributor to Entrepreneur.


10. Jonathan Friedman


Jonathan is the CEO at Reactful. Jonathan is working on projects on the bleeding edge of digital marketing, web analytics and conversion optimization. His focus is on user behavior, and analysing complex behaviors to create unique CRO solutions that respond to users in real time.


11. Ian Lurie


The CEO at Portent, Lurie has spent 40,000+ hours in internet marketing, including Digital strategy, analytics, SEO, PPC, social media, and the list continues. His mission is to show individuals and businesses they can improve their lives if they’re better communicators.


12. Andy Crestodina


15 years ago, Crestodina founded Orbit Media, an award-winning web design firm in Chicago. Since then, he’s helped thousands of people do a better job getting organic results online. Crestondia has also contributed hundreds of articles to all of the top marketing blogs.


13. Jeffrey Eisenberg


Eisenberg, is a recognized authority on  improving online conversion rates for sales and lead generation. He is also the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?”


14. Bryan Eisenberg


Much like his brother, Bryan’s list of accomplishments is extensive: The founder and CMO of IdealSpot, co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”


15. Chris Goward


Founder & CEO at WiderFunnel, Author, Keynote Speaker for Google, and author of You Should Test That, Goward is an irrefutable Conversion Optimization Industry Leader. He also helps high traffic businesses dramatically lift their web- and mobile-driven sales.


16. Anna Talerico


Co-founder of ion interactive, Anna Talerico is a unicorn when it comes to all things digital marketing. Check out this interview where she talks to Intelligent Demand about everyone’s favorite topic, ROI.


17. John Ekman


The man calls himself a Conversion Optimization Fanatic, so naturally he’s a shoo-in for our fantastic 45. He’s also Chief Conversionista at Scandinavia’s number one company in Conversion Rate Optimization, you guessed it, Conversionista.


18. Matt Gershoff


Matt Gershoff is the Co-founder at Conductrics, where he specializes in Web Analytics, Database Marketing, Decision Optimization, Data Mining, and Adaptive Agent models. He is also a much sought after Web analytics and database marketing consultant.


19. Brian Massey


His linkedin reads, “I’m the founder of Conversion Sciences. Through a steady diet of measurement and testing, we let your visitors tell us how they want your site to serve them.” Need we say more? Oh wait, yes, he’s also the author of the wildly popular Your Customer Creation Equation


20. Judah Phillips


Phillips has led analytics, BI, and data science teams for Fortune 500 companies .He’s also the author of three books, “Building a Digital Analytics Organization,” “Digital Analytics Primer,” and “Ecommerce Analytics.”


21. Joe Pulizzi


As the founder of Content Marketing Institute, Joe Pulizzi, author and speaker, is a content marketing expert dedicated to helping companies grow profits by creating better content. Also, you should know that Pulizzi started using the term, Content Marketing back in 2001.


22. Lee odden


Odden is a long time digital marketer who introduced an SEO service into this PR agency Toprank which today, consults for Fortune 1000 B2B and B2C companies like Dell and LinkedIn. He’s also the author of his book, Optimize.


23. Joanna Wiebe


As the Creator of Copy Hackers, Weibe is most known for her contribution to the copywriting industry. However, because Copy Hackers is the home of conversion copywriting (a term coined by the woman herself) we certainly believe she is more than fit for our list.


24. Craig Sullivan


A self proclaimed “User Experience champion”, Sullivan has worked with leading brands on UX, Usability testing, User Centred Design, online marketing, multi-variate testing, etc. Also, he writes regularly for Econsultancy on user experience and mobile strategy.


25. Dan Zarella


Dan Zarrella is an award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book.”


26. Avinash Kaushik


Through his blog, Occam’s Razor, and his best selling books, “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers and industry leaders can use data to reinvent their digital existence.


27. Brian Clifton


Brian Clifton, is a web metrics consultant who specializes in performance optimization using Google Analytics. He is is recognized internationally as a Google Analytics expert, and he recently came out with his latest book, “Advanced Web Metrics with Google Analytics.”


28. Joe Putnam


Joe Putnam is the Director of Marketing at iSpionage. An expert in Copywriting, digital marketing, PPC, SEO, & social media marketing. Putnam is also a regular contributor at Kissmetrics and CrazyEgg where he shares conversion and marketing tips.


29. Dan Siroker


Siroker is the CEO and founder of the hugely popular publication, Optimizely, which was born from his experience as the director of analytics on the Obama 2008 campaign. He is also the author of the book aptly named, A/B Testing.


30. Pete Koomen


Siroker’s counterpart, Pete Koomen is the Co-founder and CTO of Optimizely and also co-author to the book, A/B Testing.” As a past Google employee, Koomen has a long history of App Engine optimization and A/B testing.


31.  Rick Perreault


CEO at, Perreault’s contribution to the Conversion Rate Optimization world is best summed up by Unbounce’s own mission: Create Better Marketing Experiences.


32. Lance Jones


Lance Jones is a conversion rate optimization (CRO) consultant and a regular contributor to tons of websites where he offers brilliant tidbits of his own CRO knowledge – most notable alongside another leading expert on our list, Joanna Wiebe for Copy Hacker.


33. Sean Ellis


Founder and CEO of, the world’s largest network of growth experts, Ellis is a massive name in the CRO industry. Ellis pioneered early growth leadership at Dropbox, Eventbrite, etc. Perhaps most impressively, Ellis coined the phrase “growth hacking.”


34. Tommy Walker


Tommy Walker does marketing for big names such as Shopify Plus and he is a Former Editor at ConversionXL. He is also the host of “Inside The Mind & The Mindfire Chats” which is all about the Art of StoryTelling & Social Media Marketing.


35. Anne Holland


Holland is the founder of  Marijuana Business Media and MarketingSherpa. Anne’s focus is high-quality, practical content, often based on exclusive research data and/or case studies, that helps businesses thrive. She is considered one of the top women in CRO.


36. Noah Kagan


Noah Kagan is the Chief Sumo, AKA Founder, at With a background working in companies such as Gambit, Mint Software Inc., and Facebook, Kagan has a long successful history in online marketing and marketing strategy.


37.  Tiffany daSilva


With her broad background in Growth Hacking, Digital Marketing, Web Strategy, Media Planning, DaSilva has been on top lists such as PPC HERO’s 25 Most Influential CRO in 2015. She has worked with companies such as Powered by Search and Shopify.

38. Michael Aagaard


“I don’t care much for Best Practice – I care about conversions. That’s why I test.” Michael Aagaard is the Senior Conversion Optimizer at Unbounce and as you can probably tell by his above quote, he is a data driven, CRO genius.


39. Justin Rondeau


Rondeau is a  digital marketing champ who focuses on conversion rate optimization, web data analysis, personalization, and split testing. he has trained some major companies, and is now working on taking his mentorship to the masses.


40. Scott Brinker


Brinker is the Co-founder  and CTO of ion interactive and the Editor of Using his CRO expertise, Brinker has been writing the Chief Marketing Technologist blog, which  covers the intersection of marketing and technology.


41. Kelly Cutler


Founder and CEO at Kona Company, a Digital Strategy Firm. Cutler’s mission is to align digital marketing with the goals of the business she is working with. With nearly 20 years of experience, she works with digital strategists who make businesses grow.


42. Rand Fishkin


Rand is the co-founder of what is, one of the marketing world’s fastest growing software companies, Moz. He is also one of 4 authors to the book, The Art of SEO: Mastering Search Engine Optimization.


43. Daniel Gonzalez


Dan Gonzalez is the Global Director of Product Marketing at Direct Response and Rocket Fuel Inc. He is a conversion rate optimization master, and an enthusiastic A/B tester of web pages and the like.


44. Talia Wolf


Talia Wolf is the CMO of Banana Splash, the Founder of Conversioner and a Conversion Optimization Consultant at The Next Web. Her focus is on the user journey and mapping the online experience for higher ROIs and the customer’s needs.


45. Rich Page


Rich Page is currently the founder of Website Optimizer and is the author of “Website Optimization: An Hour a Day.” Page has been analyzing, A/B testing and optimizing 100’s of websites over the last 10 years.

Any other CRO experts you would add to this list? Let us know in the comments below!






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