Finally, A Way To Read Your Customer’s Mind!

Learn The Key to Every Marketer’s Dream

Imagine if you had the key to every marketers dreams – What if you could understand what’s going on in the minds of your

Reading minds would allow for businesses to automatically tap into the wants, needs, and annoyances of their target audiences, to pass on all of the tedious testing and continuous analyzing and go straight to the action.

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The Truth about Reading Minds

The truth is, humans are already quite good at mindreading.

Study the picture above. Even with no words, sound or movement, you can make a fair guess regarding the state of mind of the three people there. The woman in the left is probably looking at something that she disapproves, or is thinking of a situation she is no fan of. The man on the right is probably having an idea or thinking of something creative. The mind of the reader in the middle is in the world her book is taking her.

Having the power to read minds would not give you that much of an edge over others because human evolution has already equipped us with amazing social perception.

In Joseph E. LeDoux’s study, Evolution of Human Emotion, he notes of Darwin’s studies, “Also important was his observation that certain emotions are expressed similarly across species, especially closely related species, further suggesting that these emotions are phylogenetically conserved.”

What does this mean for marketers?

We can use patterns and already preserved circuits of human emotion, to learn how to speak to our target audience. Mind reading technology.

Language is the most obvious way to share with others what’s going on in our heads, but this is just the tip of the iceberg.

Body language and facial expressions actually give us more clues regarding state of mind than words ever could (as words can be deceiving or forced).

Even if we have not been trained to read body language, our minds are amazingly good at perceiving physical clues and incorporating these clues into our judgment of intent.

Mind reading Technology in the Digital World

In the digital world we’ve tried to read minds by relying on past actions or extrapolating what we know about other people with a similar profile.

If I want to know what you’re thinking now, and to do this I look at who your friends are or what sport you played in fifth grade, I would miserably fail at learning anything of value to our buyer-seller relationship. I may get an idea about your personality, but my chances of figuring out your here-and-now intent using those methods are highly unlikely.

Yet we keep throwing millions of dollars at such futile attempts. We use fancy names such as ‘big data’ or ‘marketing stack’ as a security blanket for our lack of knowledge on our users’ emotions.

Reading people’s intent through their real-time digital behavior is like discovering America: a whole new terrain filled with untapped opportunity that expands a world of possibilities.

It is an uncharted field, made possible by the beginnings of artificial intelligence and technology to react to people online in real time.

Built to Read Minds

Don’t throw away your big data or your marketing tools just yet.

We know what we said, and we stand by it, humans are much better at mindreading than what we give ourselves credit for. What you know and the automation tools you use to optimize for past behavior and affinities is the foundation of becoming emotionally intelligent through your digital touch points.

Now you need to add the final touch – an actionable method to read digital body language and react to it as it happens.

For example, Reactful equips marketers with a powerfully simple way to add emotional intelligence to engage with online visitors based on what they are thinking or doing. This technology is built around the following 3 principles to actually make emotional intelligence practical and effective:

1. Put marketers in control of their online content

No one wants to spend their valuable time babysitting a marketing tool, especially marketing strategists and no matter how many marketing tools you master, you are not IT.

Until now, the core of your digital touch points can’t be adjusted in real time. You would need a dedicated IT team or a team who can manage your marketing stack 24/7.

Reactful turns that on its head by adding a snippet of code to your site, that lets you program how your content will react to visitor behavior.

With one tool tracking user’s emotions and reading behavior in real time, you can program create any content to react to live behavior, and capture user information as it happens.

2. Enable easy if-then actions

Stop guessing intent based on segmentation or user history.

Just as it doesn’t help to read people through their past data, this form of audience analytics is a far cry from gathering real user intent.

Reactful empowers you to create ‘reactions’ (essentially, visual changes or extra layer information) that are triggered by user behavior as it happens.

From interest and engagement to confusion and information overload, the system provides you with an easy and quick way to enable your site, blog and landing pages to read digital body language and react accordingly by adjusting your own content to what visitors need in real time.

3.  Provide timely feedback

You shouldn’t have to wait for results of past actions to adjust to future behavior.

Your site, landing pages and blog need to get timely feedback to learn and adjust. We’ve built the Reactful system with “intelligence loops” that:

  1. a) Provide you the feedback you need to make adjustment,
  2. b) Give your digital touchpoints feedback to automatically adjust reactions to user behavior without you ever touching it.

Want to officially take the guessing out of learning your target audience’s’ emotions? Try Reactful today!

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