With Record Growth in 2017, Reactful Launches R3 & Completes Series A Funding


Reactful R3 introduces enhanced analytics capabilities to complement its real-time, AI-driven web engagement and conversion platform. Poised for another year of record growth with new funding and management updates.

Today Reactful, a real-time, AI-driven web engagement and conversion platform for digital marketers, is announcing that it successfully launched Reactful R3, the third major release of their platform. Reactful R3 introduces enhanced analytics and reporting capabilities to complement its existing reaction design studio. Reactful also concludes a successful year of demonstrating significant revenue growth and market adoption, with new leading brands such as American Greetings and Symantec joining the platform.

In 2017, Reactful also closed a new round of funding, added new management and relocated the business. The Series A round of funding was led by Inspiration Ventures, with participation from other existing investors. The funding has been used to to grow the Reactful team, accelerate product development, and support expansion of their customer base. The Board of Directors has also appointed Leifur Thordarson as President & CEO, and Roger Ruttimann as CTO. Along with management updates, company headquarters have been relocated from Palo Alto, CA to the growing technology community of Santa Barbara, CA.

“We’ve been impressed by Reactful’s ability to empower marketing teams to quickly have a meaningful impact on overall engagement & conversion for their business,” said Robert Fanini, General Partner at Inspiration Ventures. “Reactful’s AI-driven technology allows marketers to have more direct control over achieving their website objectives easily and effectively without having to deal with complicated legacy systems, approval processes and design changes.”

Reactful has served over 175MM reactions and notifications in the past year. With the latest release of R3, Reactful further simplifies the marketer’s job by allowing them to easily identify top performing real time notification and engagement campaigns, better visualize performance over time, and review new optimization opportunities. This release also provides more customization, personalization and targeting of notifications and reactions. Reactful also plans to release additional enhancements to its machine learning insights engine in the coming months.

To experience Reactful first hand, sign up for a free trial at http://www.reactful.com.

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