Reactful Joins Marketo LaunchPoint Ecosystem to Enable Marketers to Deliver Personalized Web Engagements at Scale

Reactful integrates AI-driven marketing technology to enhance web engagement and conversions for Marketo customers.


Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine learning, has joined the Marketo LaunchPoint ecosystem as the newest member of the Accelerate partner program. Integrating Reactful’s AI and machine learning capabilities with the Marketo Engagement Platform results in a robust solution for marketers to easily personalize their site experience for every visitor.

Reactful provides customers with the immersive end-to-end experience and intelligently up-levels engagement when and where customers want by using real-time communication with website visitors via reactions and notifications, ultimately driving conversion results. With this integration, marketers can ensure their website adapts to each visitor’s exhibited browsing intent while personalizing messages based on visitor traits.

“With Marketo, Reactful AI is supercharging website personalization to drive engagement and lead capture,” said Leifur Thordarson, Reactful President and CEO. “With Reactful, Marketo customers can truly engage their customers and achieve the results they desire, without additional tech development or support.”

Reactful and Marketo already share a number of mutual customers who have been able to benefit from the powerful integration between both companies. For example, leading financial management software company Sage Intacct has seen a 38% uplift in leads generated leveraging the joint solution.

“We’re pleased to see our leading API being utilized in such a powerful manner by Reactful,” said Shai Alfandary, global vice president, and head of LaunchPoint at Marketo. “Together we’re offering a revolutionary AI-driven marketing stack for every marketer and are providing the personalized engagement consumers expect in today’s age of the Engagement Economy.”

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