Leading Financial Software Company Increases Engagement & Demand by Over 30% With Reactful ABX

Account Based Experience(ABX) Case Study: SageIntacct

SageIntacct’s primary challenge was to drive more website visitors to specific lead generation pages and increase form fills on those pages. Reactful was able to convert idle visitors on the SageIntacct website into over 5,000 leads.

Website Marketing Challenge:

  • Increase views of comparison reviews
  • Increase trial signups
  • Increase demo requests

Reactful’s Solution:

To increase form submits to view SageIntacct’s comparison report on the comparison website G2 Crowd, a series of Reactions were created for hesitant users:

  • A Lightbox Reaction is triggered when a user shows Idle Behavior

To increase trial signups, hyper-targeted Reactions, by vertical and account, were launched to grab attention and prompt users to try it for free:

  • A Top Bar Reaction is triggered when a user Scrolls Down the page.

To increase form submits for viewing a demo, a number of targeted Reactions were made to encourage new visitors, by industry, to see how the product works

  • A Right Sidebar Reaction is triggered when a user shows Idle Behavior.


“The end result has been record level opportunities within one quarter of implementation. I cannot speak highly enough of Reactful, and its many uses in our web experience.”

– Aristomenis Capogeannis
Head of Digital Marketing at SageIntacct

“The combination of ABX and Reactful have delivered substantial uplift in our one-to-one marketing results.”

– Nick Ezzo
VP Marketing, SageIntacct

Over 5k leads generated with Reactful!

Increase Review Views

30% Increase in
Comparison Views
99% Statistically significant

Increase Trial Signups

43% Increase in
Trial Signups
99% Statistically significant

Increase Demo Requests

36% Increase in
Demo Requests
99% Statistically significant


The main challenge for SageIntacct was to increase submissions on various lead forms in an innovative way. With Reactful, they found that not only did they increase conversions, but they also improved user engagement along the way.

They segmented their reactions based on new and returning visitors, something they could never do before. This provides a strategic and personalized way to engage with their users at the right time with the right message – making them more likely to convert.

With Reactful, SageIntacct had the freedom to launch and update reactions within minutes, without the need for any programming. By using the right reactions, triggered at the right time based on their visitor’s digital body language, they were able to achieve amazing uplifts in lead generation!

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