Author Archive

Reactful Joins Marketo LaunchPoint Ecosystem to Enable Marketers to Deliver Personalized Web Engagements at Scale

Reactful integrates AI-driven marketing technology to enhance web engagement and conversions for Marketo customers. SANTA BARBARA, CALIF. (PRWEB) NOVEMBER 08, 2018 Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine learning, has joined the Marketo LaunchPoint ecosystem as the newest member of the Accelerate partner program. Integrating Reactful’s AI and machine learning capabilities with the Marketo Engagement Platform results in a…

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Reactful appoints veteran marketing executive Meagen Eisenberg to Board of Directors

Following a record first quarter, Reactful looks to fuel its growth with new addition to its Board of Directors.  Meagen Eisenberg brings extensive industry experience to contribute towards Reactful's product vision and ongoing success. SANTA BARBARA, CA - April 24, 2018 - Reactful, an AI-driven engagement, guidance and conversion platform, is announcing today that Meagen Eisenberg, CMO of MongoDB, has joined its Board of Directors.…

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MongoDB CMO explains how Reactful impacts their business

MongoDB Reactful Interview

We recently caught up with Meagen Eisenberg, CMO of MongoDB, to hear why Reactful is their leading conversion tool.  Watch her short interview to learn how Reactful impacts their business. [embed]https://youtu.be/4Y0OoN32O10[/embed] (transcript below) Hi, I'm Meagen Eisenberg, the CMO of MongoDB.  We're an open-sourced database company. Q: What do you think of Reactful and how does it impact your business? Meagen: As a marketer, we're…

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How “Quick Win” Conversion Rate Optimization Slowly Kills Your Website and Brand

What’s the ideal time for you to transition your visitors from message to action? As fast as possible, right? That seems to be the prevalent belief of modern marketers, and the underlying reason for the rise of growth hacking. Growth hacking has quickly become the darling of digital marketers, and with good reason. On the surface, it promises shortcuts to increased traffic, quick steps to…

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