Author Archive

The Simple Guide to Website Redesign and Key Pillars to Optimization

The topic of “Website Redesign” can be a tricky topic for many marketers and executives. Propose it to your CEO, and you may get a response like this: “Why do we need a redesign? What we’ve got works just fine. Why poke the bear?” “Our conversions are healthy - there’s no need to jeopardize what already works.” “You’re crazy - you want to fool around…

Continue Reading

Heatmaps Give You Insights, Reactful Gets You Results

Using heatmaps is a key way for marketers to get real-time analytics for their website. Heatmaps are a data visualization tool that can tell you which areas of your site get the most attention and at what times. They typically show your site analytics in a warm-to-cool color spectrum, which shows you in a quick visual snapshot which areas of your site are the “hottest”…

Continue Reading

Reactful & 6sense Announce Strategic AI-Driven Marketing Solution Partnership

Reactful and 6sense partner to combine intelligent AI-driven web personalization with Account Based Orchestration to improve digital marketer interaction and communication with targeted website visitors in real time. Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine Learning (ML) and 6sense, the leading Account Based Orchestration Platform, powered by AI, have formalized a technology partnership. The integration of Reactful’s automated AI and ML…

Continue Reading

Website Planet interview with Reactful CTO

Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…

Continue Reading

A/B Test Your Reactions

Reaction A/B Testing For digital marketers, A/B testing is a regular necessity for all aspects of website optimization, from copy to layout (and everything in between). It helps you continuously optimize your website experience and see what works best for your visitors. Not only does A/B testing provide insight into the behaviors of your website visitors, but it also helps identify new opportunities for improvement.…

Continue Reading

Dashboard Metrics Update

Reactful's R3 release included a major focus on providing you with the best insights and analytics. With our latest update, you'll see further enhancements in the new 'Dashboard' tab which enable you to quickly see a summary of your most recent performance.  View highlights of top performing metrics for your account and much more: ​​ Quick Overview of Site Metrics: Start by reviewing your overall…

Continue Reading

Images on Mobile and Lead Forms

Images on Mobile Reactions ​​ A new image option is available in the Lightbox & 2-Step Lightbox reactions for Mobile devices.  This has been a popular feature request, and so we made it one of our top priorities! Images on Lead Capture Reactions ​​ Make your Lead Capture forms more captivating with images! A new image option is also added to Lightbox, Sidebar & Notification…

Continue Reading

With Record Growth in 2017, Reactful Launches R3 & Completes Series A Funding

reactful-analytics

Reactful R3 introduces enhanced analytics capabilities to complement its real-time, AI-driven web engagement and conversion platform. Poised for another year of record growth with new funding and management updates. SANTA BARBARA, CALIF. (PRWEB) JANUARY 18, 2018 Today Reactful, a real-time, AI-driven web engagement and conversion platform for digital marketers, is announcing that it successfully launched Reactful R3, the third major release of their platform. Reactful R3…

Continue Reading

Two Factor Authentication

The Reactful team knows how important keeping data safe is to our clients and security awareness is certainly a part of our company culture. That is why we have added an extra layer of protection to your Reactful account. Two factor authentication is a way to further secure your account with a second factor to the password sequence. This helps you ensure that only you have access…

Continue Reading

Custom HTML Forms

What happens when you integrate your lead capture forms with Reactful's cutting edge, AI-driven reactions? More leads! If lead generation is one of your website goals, you likely already have lead forms on your site.  With our latest custom HTML form reaction, you can now integrate your existing forms within our lightbox reaction.  Capture all the lead information that you want, with the exact style…

Continue Reading

Put conversion rate optimization on autopilot.

Optimize your site in real-time for every visitor.

Learn How
close

Boost engagement and conversions on your website
Start a free 14 day trial with no obligations

Get results like these.
Start converting in real-time today!