When was the last time you saw two snowflakes that were exactly alike? There is a pretty good chance that the answer to that question is never. Well, the exact same thing can be said for consumers. No two are ever exactly alike either. That is why it is so baffling that the majority of companies think that they can get away with trying to…

The topic of “Website Redesign” can be a tricky topic for many marketers and executives. Propose it to your CEO, and you may get a response like this: “Why do we need a redesign? What we’ve got works just fine. Why poke the bear?” “Our conversions are healthy - there’s no need to jeopardize what already works.” “You’re crazy - you want to fool around…

Using heatmaps is a key way for marketers to get real-time analytics for their website. Heatmaps are a data visualization tool that can tell you which areas of your site get the most attention and at what times. They typically show your site analytics in a warm-to-cool color spectrum, which shows you in a quick visual snapshot which areas of your site are the “hottest”…

Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…

The Reactful team knows how important keeping data safe is to our clients and security awareness is certainly a part of our company culture. That is why we have added an extra layer of protection to your Reactful account. Two factor authentication is a way to further secure your account with a second factor to the password sequence. This helps you ensure that only you have access…