Author Archive

Reactful & 6sense Announce Strategic AI-Driven Marketing Solution Partnership

Reactful and 6sense partner to combine intelligent AI-driven web personalization with Account Based Orchestration to improve digital marketer interaction and communication with targeted website visitors in real time. Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine Learning (ML) and 6sense, the leading Account Based Orchestration Platform, powered by AI, have formalized a technology partnership. The integration of Reactful’s automated AI and ML…

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Website Planet interview with Reactful CTO

Our CTO, Roger Ruttiman, was interviewed by Website Planet to discuss how AI can be used to improve conversions and the future of digital marketing. In this interview, Roger explains how you can use the Reactful AI platform to convert website traffic into paying customers, learn about new platform enhancements, as well as how you can optimize campaigns for different device types. Read the full interview…

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A/B Test Your Reactions

Reaction A/B Testing For digital marketers, A/B testing is a regular necessity for all aspects of website optimization, from copy to layout (and everything in between). It helps you continuously optimize your website experience and see what works best for your visitors. Not only does A/B testing provide insight into the behaviors of your website visitors, but it also helps identify new opportunities for improvement.…

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Dashboard Metrics Update

Reactful's R3 release included a major focus on providing you with the best insights and analytics. With our latest update, you'll see further enhancements in the new 'Dashboard' tab which enable you to quickly see a summary of your most recent performance.  View highlights of top performing metrics for your account and much more: ​​ Quick Overview of Site Metrics: Start by reviewing your overall…

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Images on Mobile and Lead Forms

Images on Mobile Reactions ​​ A new image option is available in the Lightbox & 2-Step Lightbox reactions for Mobile devices.  This has been a popular feature request, and so we made it one of our top priorities! Images on Lead Capture Reactions ​​ Make your Lead Capture forms more captivating with images! A new image option is also added to Lightbox, Sidebar & Notification…

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With Record Growth in 2017, Reactful Launches R3 & Completes Series A Funding

reactful-analytics

Reactful R3 introduces enhanced analytics capabilities to complement its real-time, AI-driven web engagement and conversion platform. Poised for another year of record growth with new funding and management updates. SANTA BARBARA, CALIF. (PRWEB) JANUARY 18, 2018 Today Reactful, a real-time, AI-driven web engagement and conversion platform for digital marketers, is announcing that it successfully launched Reactful R3, the third major release of their platform. Reactful R3…

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Two Factor Authentication

The Reactful team knows how important keeping data safe is to our clients and security awareness is certainly a part of our company culture. That is why we have added an extra layer of protection to your Reactful account. Two factor authentication is a way to further secure your account with a second factor to the password sequence. This helps you ensure that only you have access…

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Custom HTML Forms

What happens when you integrate your lead capture forms with Reactful's cutting edge, AI-driven reactions? More leads! If lead generation is one of your website goals, you likely already have lead forms on your site.  With our latest custom HTML form reaction, you can now integrate your existing forms within our lightbox reaction.  Capture all the lead information that you want, with the exact style…

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Hover Trigger Now Available!

We have added a new trigger for you to use, adding to our library of digital body behaviors! Introducing the: Hover Trigger This trigger falls under our 'Element' triggers. Simply select the element you want to use, and once a user hover overs this element - it will trigger your reaction. This is an extension to our other trigger: Interest/Reading -  but reacts as a…

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The Complete Growth Hackers Conferences & Events list for 2017

Growth Hacking Events Finding a solid list of growth hacking events online is hard. You basically have to go through tons of news sites, company sites, niche sites and more, hand picking one event after the other. It's time-consuming. Trust me. It's time-consuming. Trust me. As a part of the planning process we did for 2017, I had to do exactly that - find as…

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