Reactful is a real-time website optimization platform that triggers reactions to visitor intent to turn more ‘maybe laters’ into engaged prospects and customers. We help convert visitors that are “on the fence” by understanding their “digital body language” such as “confusion”, “hesitation”, “interest”, “form abandonment” and more, and reacting accordingly in real time.
Reactions can be as subtle as shaking a button gently or attention grabbing such as folding an element in 3D. Reactful continuously analyzes your traffic and recommends best practice reactions to be launched with one click.
Reactful powers some of the largest Brands in the world such as Kimberly Clark and Coca Cola, as well as many innovative B2B customers across the US and the world.
What does it take?
Simply inserting a line of code on all pages of your website.
Awesome extras?
Integrate with your favorite marketing tools, like Marketo and Hubspot.

CEO.
Founded StudentEvents.com which was later acquired by StudyPortals. He interned at Goldman Sachs and Uventure and has a BSc, MSc (Cum Laude) from Rotterdam School of Management & the Wharton School of Business.

CTO.
Previously dev-team leader at Intigua. Served as an officer, project leader & researcher at an elite IDF intelligence unit. Architecting army-grade, Real-time infrastructure. Full stack developer w/ 15 years of hands on development exp.
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